I just got it. Well not really, I just thought of an amusing way to think about StarKist's mascot Charlie the Tuna. For those who don't know Charlie the Tuna wants to be caught by StarKist because this will prove that he's a Tuna with good taste. Okay, hipster, wears a beret, and wants to be eaten... Oh my gosh, he's into kinky sex! He's a forerunner of those guys on the internet who want to be killed and eaten as part of a cannibalistic orgy. Or did StarKist unintentionally create them?